Beyond training and technical progression, there are other aspects that football teams concentrate on. Here are some good examples.

No one can reject that a lot of work goes into getting ready for international football competitions as clubs frequently begin laying the ground work several months beforehand. This doesn't simply relate to the technical and physical work that footballers and managers do on the pitch, however also the logistics behind the group's travel and stay in the host country. Football clubs generally mobilise groups of professionals who set up everything from equipment to accommodation so that footballers and technical staff would simply concentrate on their matches. While most people just think of the starting eleven and the players on the bench when supporting their clubs, football clubs are de facto organisations that use hundreds of staff. From doctors and logistics specialists to chefs and business management staff, the efforts of these experts considerably contribute to the success of any football team, something the AC Milan former US owner would know.

At this day and age, no football club goes into a competition without any clear strategies hoping that things would just go their way. When getting ready for upcoming football tournaments, coaches and club owners discuss targets and set out clear goals that the group should strive towards. This step is vital as the goals established frequently notify the training and tactical vision of the coach and the technical personnel. This also guarantees that everybody is on the same page and that the players know precisely what is anticipated of them. Going into a tournament as a determined cohesive unit is extremely crucial as it inspires confidence and gives the team a sense of purpose, and the Newcastle United former owner would validate this. Naturally, there are external factors and unforeseen situations that can affect this vision throughout the tournament. Some examples include player injuries, unfavourable climate conditions, and unanticipated losses.

While the list of football tournaments is extensive, some competitions tend to be more popular than others. For instance, European football competitions draw in countless audiences from all over the world, whether they decide to watch on television or make an effort to travel to the host country so they can enjoy the matches from the stands. The appeal of these competitions not just draws in fans, but also businesses wanting to get some direct exposure. This why numerous businesses invest millions in advertising and marketing, either by purchasing commercial airtime throughout the games or by investing in pitch-side advertising boards. Businesses operating in the host country of major competitions are also known to take advantage of increased sales. Likewise, the Aston Villa former owner would concur that football competitions supply a momentary financial boost to host countries through direct sales, not to mention that logistics businesses work with more people to help arrange such events.